KID COLLABORATION

SOS Hydration (makers of science-based, research-proven and best-in-class family hydration drink products, today announced today its deal with leading global children’s entertainment company Spin Master Corp. (TSX:TOY) to license character images from the company’s award-winning PAW Patrol® animation series for labeling on its new SOS Kids line.

Commencing August 2021, children across America can enjoy SOS Hydration’s healthier and more effective alternative to the mass-market sugary drinks targeted to children. The company’s new doctor-formulated, low sugar SOS Kids electrolyte drink featuring PAW Patrol labeling is now available online at SOSHydration.com, Walmart.com and Target.com, and sold in-store exclusively in Walmart stores throughout the United States.

This as SOS Hydration’s first annual “National Family Hydration Awareness Month” initiative is set to kick off this September, during which the public is invited to learn about the immunity-boosting and other copious physical and psychological benefits of staying hydrated through pre-hydration and resolving dehydration when it occurs.