MEET OUR FAMILY FOUNDERS

James founded SOS hydration an advanced hydration drink that is in every CVS and Walmart. He is also the founder of Sweati which is currently in development. Prior to the entrepreneurial bug James has travelled the world extensively and gained a vast array of experience in different fields. Some of such are working in a corporate leadership role at a FTSE 200 company establishing teams in multiple countries. He was also fortunate to be on the sport’s news desk of ESPN Star Sports and was the national distance coach of Singapore Athletics. Prior to this James was an Infantry officer in the Army, where he achieved the rank of Captain. Concurrently, James ran for his country and was the national mile champion.

A board-certified doctor in the US. Blanca is currently a Transplant Hepatologist at a leading US hospital. Prior to her current sub-specialty, Dr Blanca completed her Internal Medicine certification and a fellowship in Gastroenterology and Transplant Hepatology. Dr Blanca grew up in Mexico where her medical career began and worked up to Surgical residency, before moving to the USA with James and taking her career to the next level. Dr Blanca is James’s wife.

Tom came from a competitive athletics background and competed for Great Britain at Major Championships over 1500m. Tom moved to New Zealand eleven years ago and became one of the foremost event organizers in New Zealand. From his initial role as Chief Operations Officer for Triathlon NZ. To the CEO of the 2010 World Rowing Championships, to delivering the largest event in NZ in 2012; the Volvo Ocean Race Auckland Stopover and again in 2015 and 2019 and continues to push the boundaries of sporting event excellence and delivery with his company in New Zealand. Tom is James younger brother.